President Donald Trump and his daughter, Ivanka Trump, are rallying support for Goya Foods on Twitter, as social media pressure continues for boycotting the largest Hispanic-owned U.S. food company over its CEO’s effusive praise for the President.
Early on Wednesday, the president tweeted that “Goya Foods is doing GREAT. The Radical Left smear machine backfired, people are buying like crazy!”
The President’s comment followed Ivanka’s late Tuesday post on Twitter of the company’s slogan, “If it’s Goya, it has to be good,” in both Spanish and English.
Ivanka’s tweet, in which she is seen holding a can of Goya’s black beans, garnered over 35,000 retweets and 62,000 likes in a little over 4 hours.
The hashtags #Goyaway and #Boycottgoya trended on Twitter after Robert Unanue, the chief executive of the New Jersey-based company, appeared with the president at the White House last week for the creation of an advisory panel on spurring Hispanic prosperity.
“We’re all truly blessed at the same time to have a leader like President Trump who is a builder, and that’s what my grandfather did,” said Unanue, the third generation of his family to run the business.
The president invited Hispanic leaders to the White House and signed an executive order on the White House Hispanic Prosperity Initiative to use more taxpayer support for private and charter schools and “improve access by Hispanic Americans to education and economic opportunities.”
Founded in 1936 by Spanish immigrants, Goya Foods, is the largest Hispanic-owned food company in the United States and the premier source for authentic Latin and Caribbean cuisine.